ABOUT
What We Do
Alex
Co-Founder
Management Consultant
Melissa
Co-Founder
Business Development
& Marketing Consultant
Tradie partners with construction and trade businesses to turn craftsmanship into strategic growth. We combine industry expertise with proven marketing and operational strategies to help you connect with ideal clients, build a commanding market presence, and establish the systems that drive sustainable success. Your expertise deserves a business foundation that matches — we're here to build it.
TAILORED SOLUTIONS
Strategy & Operations
Streamlined project management and workflow systems that save time, reduce errors and enable scalable growth without administrative burden
Governance & Finance
Optimized contracts, proposals, claims management and financial strategy to protect profitability and drive informed decisions
Marketing Strategy
Targeted multi-channel campaigns that position you as the market expert, strengthen your reputation and build lasting client relationships
Brand & Digital
Cohesive brand identities and high-performing websites that showcase your craftsmanship, build credibility and convert visitors into qualified leads
Lead Generation
Construction-focused outreach campaigns that deliver a consistent pipeline of high-value projects matched to your expertise
SEO
Digital optimization that puts you first in local search results, driving higher-quality leads and reducing reliance on expensive advertising
OUR MISSION
Reimagining the industry through strategic management and integrated marketing that drives innovation, operational excellence & sustainable growth.