The Problem
Winter maintenance depends on skilled labour, but staffing it is uniquely difficult.
Demand is seasonal and unpredictable. Compliance requirements are strict. Labour availability can change by the hour. Companies are left scrambling, while drivers struggle to find consistent, visible opportunities.
Most existing systems weren’t designed for this kind of work.
The Platform
Drive My Plow creates a structured workforce marketplace designed around real operational workflows.
The platform enables:
- Companies to access qualified drivers when demand spikes
- Drivers to find verified opportunities aligned with their credentials
- Winter operations to run with greater predictability and reliability
This is not a generic gig platform. It’s built specifically for the realities of winter maintenance.
From The Lab
Drive My Plow emerged directly from The Lab — shaped by close observation of how winter labour actually functions in construction.
The thinking behind the platform, and the broader systems it points toward, are documented through Construction Confidential.